How To Hide Your Business Address Online

The great things about a web presence for your business boils down to this: when you’re online, your doors are open 24/7. Prospective customers can access information about you and the merchandise or services that you offer in as soon as, whenever that moment strikes.

So, you may be wondering how to quickly and efficiently get a business on the web. As an initial phase, we turn to replicate what the client can do when they walk directly into your store or office. Which includes:

- Telling the storyline of your business as well as your brand
- Providing helpful information about your products
- Making purchases easy and secure

These three bits of your website are the beginning of an effective online business. In this article, we’ll walk through each step and how it adds to the success of bringing your business online.

Step 1: Tell Your Story

When a potential customer walks into your store or office, they immediately start to experience your brand. Every moment spent there helps to create an understanding of your business. From your location and paint choice to the way you greet and interact with clients, you build an image and a rapport.

When you can physically connect to a possible client, you’re responsible for their experience.

When a possible client finds you online, you lose a few of that control. You merely have a tiny window of their time to pique interest and get that promotion, all without saying a word!

That’s why it’s so important to truly have a strong, branded website. You can make this happen through constant messaging, images, and colours that speak to your ideal customer. Consider your brand when you:

- Design your website structure
- Create copy and content
- Choose images
- Select products or design your services page

When your potential client lands on your site, what do you want those to feel? What would you like them to learn about you? These are the elements of your brand that your site should convey. Think of it as the same as saying “Welcome, come in! Take a glance around.”

Step two: Make Your Offer

Once you’ve grabbed the attention of your potential client, it’s time to show ’em what you have! Your website must clearly display the merchandise or services that you provide.

If your business is product based, it’s important to have a simple and informative product listing page on how to sell online your site. A product listing page is like a web catalog your possible client can flip to find out more about what you sell. Your product page is an important part of converting a potential customer’s visit into a sale.

To build an effective product page, keep these pointers in mind:

- Use good quality product images that match your brand and style where possible
- Use clear product titles and offer concise and informative descriptions
- Include size, colour, dimensions, and some other relevant information your customer could find out in store
- Ensure the purchase price is not hard to see and understand
- Be consistent; use similar size and style photos, descriptions, pricing format, etc.

If your business is service based, your potential clients should quickly be able to understand the services that you offer and how they’ll benefit. To nail down your services page, begin by listing each of your services and writing your typical elevator pitch.

Consider what you might say to a potential client if they were standing before you. Next, whittle this right down to a concise description that’s about a paragraph long at most. Keep ideal client in mind as you write; imagine you’re crafting this message especially for them.

With regards to the complexity of your services, you may choose to link to a far more detailed description page which includes more information about the procedure, benefits, timeframe, testimonials, etc. This should come only once you've consolidated your elevator pitch descriptions.

Step three: Finalize The Sale

The last step in ensuring a seamless experience for your customer offers a way to finalize the sale.

For product-based businesses, this means providing a secure payment system. An internet payment option means that your customer can complete their transaction in the moment, securing their business no matter when they hook up to you online, or from where.

For service-based companies, you have more options. You might implement a web booking and payment system to capture your potential client in as soon as. However, with regards to the type of service you offer, your site can include a proactive approach that prompts the potential client to attain out to you for further conversation.

Take It Further

A branded website, descriptive product or services page, and secure payment system or call to action serves to reproduce your potential customer’s store in experience. While your web store can’t replace in-person interactions, it can open your doors for an totally new branch of business.

Once your website is up and running, there are extensive ways to improve your online business. Online advertising, social media and search engine optimization are just some of the items you’ll want to consider.

Need help starting out? We’ll use one to build a site that speaks to your brand and makes it easy for your customers to gain access to your business any moment.